Nielsen calls them ““The most valuable generation in the history of marketing.” Forbes calls them “The most ignored wealthy people in the history of marketing.” Even though they control about 70% of the nation’s wealth and are responsible for over half of consumer spending, they are the target for only 10% of marketing activity. This talk is about the legends and myths regarding consumers over 50. And the enormous mistake marketers are making by ignoring them.
Bob now has two talks for small groups (under 20 people.) For more information about these click button below.
I REVIEWS I
“The presentation was fabulous and feedback afterward was even better. You did a great job! Thank you so much…”
Michel van der Voort, Managing Director, Screenforce, Netherlands.
"...the best I’ve ever seen. It was smart, well written, and it was at times, hysterically funny.”
Joe Erwin, President, Erwin Penland.
"The most provocative man in advertising."
Michael Gass, Fuel Lines
“...the most entertaining talk given during Advertising Week Europe (or any conference for that matter.”)
"Your presentation could not have been better...A beautifully articulated provocation to an industry that needs it."
Matt Dowshen, President, PNYC
“Let me once again say - BRAVO!... a highlight of the week.”
Erica Farber, President & CEO, Radio Advertising Bureau
“... the best presentation I’ve ever had the pleasure of witnessing, truly.”
Cam Green, CEO, GreenRubino
“Whether you like it or not, you now have disciples around the country who will be preaching your gospel.”
Bill Lavidge, CEO, The Lavidge Company