Type A Group

Making marketers uncomfortable since 2013

"If you don't know who Bob Hoffman is, then you don't really work in the advertising industry. That, or you have not steeped yourself in the wisdom of this man"

"Caustic yet truthful"
The Wall Street Journal

"Bob Hoffman has mastered the art of getting peoples' attention" 
The Irish Times 

"Savage critiques of digital hype"
The Financial Times 

"The best speaker we've ever had“ 
Time Inc, U.K.

"I wish I'd been brave enough to be this rude" 
Prof. Byron Sharp, author "How Brands Grow"

"The most provocative man in advertising"
Fuel Lines 

"Fabulously irreverent"
Time, Inc.




Bob has been the ceo of two independent advertising agencies and the US operation of an international agency.

He is author of the popular “Ad Contrarian” blog which was selected as one of the world’s most influential by Business Insider.

He has written several successful books including “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book.

His newest book “Marketers Are From Mars, Consumers Are From New Jersey” was selected as #1 “Hot Prospect” in advertising by Amazon.

Bob has created advertising for McDonald’s, Toyota, AT&T, Bank of America, and more companies than he cares to think about.

In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.

He speaks and advises all over the world