Type A Group

Type A Group was formed when Bob Hoffman realized that life was short and he wanted to spend more time with his bartender.  An original voice in the advertising and marketing world, Bob's provocative ideas often result in stimulating meetings and bench-clearing brawls.


New 2 Speaking

"The best speaker we've ever had"
Time Inc, UK




"I wish I'd been brave enough to be this rude"
Byron Sharp, author "How Brands Grow"



2 New Consult

Bob advises agencies, advertisers, and media organizations on a modest range of issues


The Wall Street Journal calls Bob “caustic yet truthful” and Time, Inc calls him “fabulously irreverent.” The Financial Times singled him out for "savage critiques of digital hype." And Fuel Lines labeled him "the most provocative man in advertising."

Bob is author of the popular “Ad Contrarian” blog which was selected as one of the world’s most influential by Business Insider.

He is the author of several books including “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book.

Bob’s newest book “Marketers Are From Mars, Consumers Are From New Jersey” was selected as #1 “Hot Prospect” in advertising by Amazon.

Bob has been the ceo of two independent advertising agencies and the US operation of an international agency.

He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, and more companies than he cares to think about.

In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.