Type A Group
Type A Group was formed when Bob Hoffman realized that life was short and he wanted to spend more time with his bartender.
An original voice in the advertising and marketing world, Bob's controversial and provocative ideas often result in stimulating meetings and bench-clearing brawls.
Bob speaks at conferences, industry events, and sales meetings. He has spoken all over the U.S. and Western Europe.
Bob's books, articles, and blog have become required reading in the advertising and marketing industries
Bob is an author, speaker, and partner in Type A Group. He is author of Marketers Are From Mars, Consumers Are From New Jersey. Bob also wrote 101 Contrarian Ideas About Advertising which became Amazon's top selling advertising book, The Ad Contrarian, and Quantum Advertising. Bob's blog, also called The Ad Contrarian, was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected Ad Person of the Year by the S.F. Advertising Club. Bob was previously chairman/ceo of Hoffman/Lewis advertising, and ceo of Mojo USA. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Chevrolet, Pepsico, Bank of America, AT&T. He has served on the board of the Advertising and Marketing International Network, the Foundation For Osteoporosis Research and Education, and served as Special Ass't to the Executive Director of the California Academy of Sciences.